Generate valuable content to improve the user experience.
Inbound Marketing is a methodology based on attracting customers with valuable, useful and relevant content in each of the stages of the Buyer Journey.
Potential customers will end up finding your company through different channels such as search engines, social networks, the blog or your website.
Inbound differs from traditional marketing in that it does not need to “force” the consumer to see your communications, but instead seeks to “attract” the attention of potential customers by creating content designed to address the needs and problems of your ideal customers. (Buyer Person). This way you will be able to attract qualified prospects and generate trust and credibility for your company.